Functions of modern business


What is business?

         Business is an economic activity. It relates to all those activities which are related to the production and distribution of goods and services for earning of profit.

                                             OR

    Any legal activities which have performed any person for earning profit is called business.

Functions:

The modern business is subject to fast changes. It is increasing in size, number and form with the passage of time. The main functions performed by a modern business in brief are as under.

1.      Production function: the main function of a business is to produce goods and services that satisfy human wants and sell them at profit to the consumers. The process of raising crops removing materials from mines, forests, manufacturing raw material into semi finished or finished goods to satisfy the requirements of consumers etc.

2.      Financial function:   Another important function of a business is to secure finance to operate it. A continuous supply of funds is required to run the business. Basically there are two sources of raising funds (1) owner’s capital (2) borrowed capital. A business can carry on its operations with its own resources or can avail of both the sources for meeting its working and fixed capital requirements.

3.      Management function: In modern business of today, human resource management is considered very essential. Management is the process of getting things done through others. Management is principally the task of planning, coordinating, motivating and controlling the efforts of others towards a specific objective.]

4.      Innovation: In the modern days of competition, innovation is the life blood of business. The innovative function is based on the two elements 1)individuals should be encouraged to create new ideas and 2)communicate freely about the nature of products and goods.

5.      Organization function: A modern business should have a sound organizational structure. Sound organization helps in the elimination of duplicate activities in the business, efficient use of specialized talent economic use of equipments economies in transportation and distribution encourages product growth and profit of the business.

6.      Controlling function: the purpose of controlling function is to examine the past and present activities of business. If the manager finds that the performance in his area of control is falling from a standard he takes quick action to correct it.

7.       Motivating function: In order to improve the overall performance in a business it is essential that the efficiency of the employees should be increased. Motivation is an important factor which encourages employees to give their best performance and help in reaching the business goals.

8.      Risk taking function: Every business faces risks and uncertainties. Risk is caused by some unfavorable and undesirable events. Some risks are such that they can be reduced but cannot all be avoided. However some risks can be sa
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